Turo Is Closing Accounts This November 10, Are You Safe?
What is actually happening
Across host groups, some hosts report emails asking them to improve recent ratings by November 10 to remain in good standing. Communications can vary by region and account. Regardless of the exact text you received, Turo’s Terms give the company discretion to adjust visibility or restrict access to protect marketplace quality and guest trust. That can include removing or demoting listings or limiting, suspending, or terminating an account when it believes the Agreement is being violated or the community is being harmed. Turo
Key point
You don’t need to know an exact internal threshold to act. The safest move is the same in every case: improve guest experience in your next set of trips and target reviews wisely.
Why Turo is tightening standards
Marketplaces continuously raise the bar to keep guest trust high and experiences consistent. Turo explicitly positions top hosts and strong guest experiences as the model to follow, and it reserves the right to change requirements for recognition programs and to adjust visibility to maintain quality. Turo
How performance is evaluated
Public guidance and programs emphasize these signals:
- Consistently positive guest ratings and written feedback
- Smooth, on-time check-in and checkout
- Responsive communication before and during trips
- Low host-initiated cancellation rate
- Clean, well-maintained vehicles and accurate listings
Turo can remove or demote listings or restrict access if it believes the platform or community is being harmed, per the Terms. Turo
Fast plan to stabilize your rating before the deadline
You can execute the following checklist within one to two weeks.
Trip setup
- Send a simple digital guide per vehicle for pickup, return, cleanliness, charging or fueling, and local tolls or parking.
- Confirm pickup details 24 hours and again 2 hours before start.
- For EVs, include where to charge near pickup and return.
Delivery and return
- Vehicle spotless inside and out.
- Timestamped photos at pickup and return.
- Provide a clear contact method during the trip plus an escalation path.
Where to ask for reviews and where to skip
Use smart automations. Do not blast every guest with the same template.
- A few hours before return: send a friendly wrap-up with clear return steps.
- Right after return: short thank-you and a one-tap review nudge.
- Two days later: gentle follow-up only if the trip was smooth.
If a guest has been upset from the start, pause or skip scheduled review messages for that trip. A reminder to an unhappy guest can turn a minor friction into a low-star review. Make this a rule in your automations.
Copy-ready review prompts
Before return
Thanks for the trip today. Return is simple. Park in the same spot, snap four corners and interior, lock, and upload the handoff photos in chat if needed. If anything feels off, I’m here to fix it fast.
Right after return
Appreciate you booking with me. If everything matched your expectations, a quick five-star review helps a lot. I read every note to keep the next trip smoother. Thank you
Two-day follow-up
Thanks again for choosing my car. If your experience was positive, a short review helps others book with confidence. Have a great week
Quick wins that move your average up fast
| Lever | Why it works | What to do today |
|---|---|---|
| Cleanliness and scent | First impression drives the star choice | Deep clean now. Add a neutral freshener. Keep wipes and a mini vac ready. |
| Clarity at pickup | Confusion causes markdowns | One message with location photos and lockbox code if used. |
| Proactive help | Guests stay quiet but rate lower later | Send one mid-trip check-in asking if they need anything. |
| Last-minute friction removal | Parking or charging surprises sink ratings | Add a final line covering parking fees and the nearest charger. |
| Review targeting | Right guest selection changes the math | For two weeks, ask only after smooth trips. Skip known issues. |
What Turo’s Terms allow to protect marketplace quality
Turo states it may, in its sole discretion and consistent with applicable law, remove or disable access to content considered objectionable or harmful, limit or terminate accounts, remove or demote listings, and take other steps to protect the community and Services. It may also terminate access for any reason or no reason to the extent permitted by law. Actions are governed by the current Terms and policies in your region. Review the latest Help Center guidance linked from your dashboard. Turo
How search visibility really works and what you can improve today
Turo’s official guidance highlights that strong listings show up higher in search and gives concrete steps you can take immediately, such as uploading at least 10 high-quality photos, using pricing tools or aligning to recommendations, offering delivery, and keeping settings accurate to avoid cancellations. These are practical levers you control right now as you work on reviews. Turo
Recognition programs like All-Star Host also signal what the platform values most and can lead to higher visibility when achieved, reinforcing the focus on consistent five-star experiences and low cancellations. Requirements are reviewed periodically by Turo. Turo
FAQs
Is November 10 a global cutoff
Treat the date mentioned in your message as authoritative for your account. Turo can adjust visibility or restrict accounts under its Terms to maintain marketplace quality and guest trust. Turo
Do I need a perfect rating
No. You need a stable trend of positive trips and fewer friction points. Focus on the next five to ten trips. Remove avoidable surprises and target your review requests.
Should I cancel risky trips to protect my rating
Avoid host cancellations when at all possible. They undermine trust and can hurt performance metrics. Instead, prevent problems with clear rules, good communication, and accurate settings.
Can Turo remove unfair reviews
Turo reviews removal requests against its policies. Decisions are discretionary and final. Submit only when the review qualifies under the criteria. Turo Help+1
Will better ratings help search visibility
Yes. Turo’s own guidance says strong listings and good guest experiences improve ranking and bookings. Apply the official tips while you raise your average. Turo
A realistic path forward
Some hosts interpret their emails as referencing specific thresholds. Even if that number were sixty percent, for the moment this level is manageable with focused execution. Use smart messaging to ask for reviews at the right moments. Skip review prompts for guests who showed early dissatisfaction. Tighten your handoff process and keep vehicles pristine.
Bottom line
For the moment and only for the moment this level is manageable. It isn’t a big deal to stay above it if you control your next few trips. The real lesson is to prepare for a future where the bar could rise. Build the habits now so any change feels easy later.
Compliance note
This guide doesn’t replace Turo’s official policies. Actions are governed by the current Terms and policies in your region. Always review the latest Terms page and Help Center guidance linked from your host dashboard. Turo
If you want, I can also add internal links, a checklist sidebar, and an email template you can paste into your automations.
