How to Choose the Best Cars for Turo in April 2025: Maximizing Utilization vs Profit

Why April 2025 is the Right Time to Reevaluate Your Turo Fleet

As we approach the spring and summer months of 2025, now is a great time for Turo hosts to reassess their fleet strategies. While the platform has grown in recent years, host competition is fierce, and choosing the right vehicles can make all the difference between high utilization and maximized profitability.

April is a key transitional month, where weather conditions, travel habits, and customer expectations change. Whether you’re a seasoned Turo host or just starting out, understanding the demand for different types of vehicles will help you make more informed decisions as we move into the warmer months.

The Unbeaten Popularity of Economic SUVs and Sedans in April

With travel picking up, especially in spring break hotspots, Economic SUVs and Sedans continue to dominate Turo bookings, especially in April 2025. But why is this the case?

• Wider Audience Reach: These cars are practical for all types of travelers, from families to solo adventurers.
• Weather Flexibility: Whether it's sunny or rainy, these cars perform well year-round, making them a go-to option for both urban and outdoor trips.
• Affordable Fuel and Maintenance: Guests favor the value these vehicles offer for their budget, which makes them a consistent choice.

In fact, Turo's data from Q1 2025 reveals that Economic Sedans and SUVs combined represent over 45% of all bookings in the U.S. for April, underscoring their role as the backbone of the Turo rental marketplace.

If you're listing cars like the Honda Civic, Toyota Corolla, or Nissan Rogue expect solid returns in terms of both high utilization and profitability. These vehicles are booked more frequently and tend to require less maintenance and effort, meaning you’ll spend less time dealing with mechanical issues or the stress of turnover.

Niche Vehicles: Profitability with a Smaller Audience

Now, let’s talk about the niche vehicles that always seem to catch the eye of a specific group of renters. While these might not be booked as frequently as Economy SUVs and Sedans, they come with a premium rate:

• Sports Cars: From the classic Ford Mustang to Chevrolet Camaro, sports cars bring a thrill that few other rentals can match.
• Convertibles: If you’re in a market where the weather is consistently sunny, such as Los Angeles or Miami, convertibles like the Ford Mustang Convertible or Chevy Corvette could be your goldmine.

While niche vehicles like these may rent for $100–$150 per day on average in April, they tend to have a lower utilization rate, meaning they’re not booked as consistently. But if you’re located in tourism-heavy areas or warm-weather markets, there’s still significant profit to be made, especially during holiday weekends and spring break.

Understanding the Balance Between Utilization and Profit

The trick to running a successful fleet on Turo is to strike the right balance between utilization and profit margins. In April, you’ll find that your Economic SUVs and Sedans offer great utilization rates, but you’ll need a few premium cars to boost your overall income.

Consider a combination like this for April:

For example, if you’re in Orlando, renting out a Honda Civic or Toyota Corolla will likely keep you busy for the majority of April. However, if you want to add a bit of luxury and prestige to your fleet, consider a BMW 4 Series or Tesla Model 3, which will rent for a premium, even if they’re not rented as often.

The overall goal is to maximize revenue by balancing high-demand vehicles with more exclusive options that offer greater returns on a per-day basis. By understanding demand trends, especially in April 2025, you’ll be able to forecast which cars will perform best at any given time of the month.

April 2025: Seasonal Trends Affecting Turo Bookings

April is a month where spring break and the early days of summer travel converge. For many Turo hosts, this means:

• Spring Break Rentals: Areas with tourist attractions will see higher demand for family-friendly cars like SUVs and Sedans.
• Easter Weekend (April 18–20, 2025): This long weekend marks the beginning of warmer weather and increased travel. Expect a surge in bookings for both practical vehicles and premium options.
• Pre-Summer Bookings: As people plan for summer trips, they begin renting cars earlier. Sports cars and convertibles might not rent as frequently in April, but they will begin to see more bookings towards the end of the month.

If you’re marketing your fleet effectively during April 2025, especially around high-demand weekends, you can ensure maximum returns for both utilization and profit margins.

Managing Expectations: Availability and Customer Feedback Risks

One of the challenges of running both an Airbnb business and a Turo fleet is managing customer expectations regarding vehicle availability. In April 2025, the travel rush begins to build, and your guests may assume a car will be available when they need it most.

What happens when one guest is unhappy with their Turo rental and leaves a bad review? They may share negative feedback that impacts your Airbnb reputation as well, even though both services are separate.

To manage this risk, it’s important to:

• Be transparent about vehicle availability
• Set realistic expectations in advance
• Keep communication open to avoid misunderstandings

At the end of the day, the guest experience plays a big role in how your fleet performs. Managing both platforms simultaneously can be challenging, but being proactive with availability and feedback management ensures a smooth operation.

Conclusion: Make April 2025 the Most Profitable Month for Your Fleet

As April 2025 moves forward, the market is ripe for Turo hosts to capitalize on the transition into the summer season. By offering a diverse range of vehicles Economic SUVs and Sedans for volume, paired with a few sports cars or convertibles for premium rates you can create a balanced portfolio that drives both high utilization and premium profitability.

Don’t forget to stay on top of seasonal demand, manage your vehicle availability carefully, and use customer feedback as an opportunity for growth. In the end, April 2025 is all about finding that perfect equilibrium for long-term success.

FAQ

How can I optimize my Turo fleet for April 2025?
Focus on high-utilization vehicles like Economic Sedans and SUVs while adding a few premium cars like sports models or convertibles for increased rates.

Which cars rent most frequently on Turo?
Economic Sedans and SUVs dominate the market due to their affordability and practicality for families and solo travelers.

When is the best time to rent a convertible on Turo?
Convertibles perform best in the spring and summer, especially in warm-weather cities.

How do I manage availability across Turo and Airbnb?
Transparency is key. Ensure clear communication with your guests regarding vehicle availability to avoid booking conflicts.